If you can’t tell me your lead-to-sale conversion rate, your cost to acquire a client, or the average value of a client... then growth is a guessing game. And I imagine your business feels really heavy.
The “Busy but Broke” Business
You’ve seen it. You’ve probably lived it.
Revenue’s rolling in. You’re stacked with client work. Everyone’s at capacity. And yet…
You’re still stressed about payroll.
You’re still checking the bank balance more than social media.
You’re still saying, “We’re growing,” but not seeing it in your margins.
That’s not scale. That’s strain.
It usually means your business isn’t being managed, you're in what I call reactive business operator mode.
And that’s where KPIs come in.
The Big 5 KPIs That Tell You the Truth
These aren’t vanity metrics. These are the needles that, if tracked and tuned, make the difference between momentum and mayhem.
1. Marketing Qualified Leads (MQLs) Per Month
Are you actually generating interest from the right people? Or just chasing vanity traffic and “likes”?
If you don’t know this number, your funnel has no fuel.
2. MQL to Sales Qualified Lead (SQL) Conversion Rate
This tells you how many leads are genuinely worth your time and how effective your qualification is.
Healthy benchmark: 30–40%. If it’s lower, you’re attracting the wrong audience or your offer isn’t landing.
3. SQL to Client Conversion Rate
Now we’re into sales effectiveness. If people are booking calls but not converting, something’s off and it may be your pitch, your price, or your proof.
Benchmark: 30–50%. Below that? Fix the script, the follow-up, or the friction.
4. Average Client Lifetime Value (LTV)
How much is a client actually worth to you across their full engagement? This should inform your acquisition spend and resourcing.
Low LTV means you’re leaking retention or upsell opportunities.
5. Revenue Per Team Member (or Per Day Sold)
Are your people working profitably, or just staying busy? This is a hidden gem metric that reveals team efficiency and pricing health.
➡️ Under £300/day sold? Danger zone. You’re subsidising your business instead of scaling it.
Why Most Founders Don’t Track These (and What It’s Costing You)
“It’s too complicated.” It’s not. You don’t need a full tech stack, just a simple dashboard you actually use.
“I don’t have time.” Then you don’t have time to scale.
“I’m not a numbers person.” No one said you have to love spreadsheets, but you do need to lead with data.
Because data tells the truth when emotions run wild.
Remember the Bank Balance Accounting Method? The one you rely on when you're busy, it looks like you're profitable, but there's no cash in the business? If your version of financial visibility is refreshing your bank feed and praying for green numbers, you’re not running a business, it's running you.
You can’t scale on vibes.
So What Do You Do Now?
Pick 3 KPIs from the list above
Track them weekly for the next 4 weeks
Identify your weakest number, and work to move it by 10%
Small changes. Big leverage.
And if you want a tool to make it even easier…
📥 Download them with the Growth Code® Kit
You’ll get a short video walkthrough and a free toolkit to help grow your business without spending a penny more on ads. Including a KPI dashboard template to help you get moving forward, faster.
Final Word: You’re Not Stuck, You’re Uninformed
Scaling isn’t about hustle. It’s about precision.
The data you avoid is the breakthrough you’re waiting for.
Track it. Use it. Lead with it.
Still using guesswork to run your business? Let’s change that.
Grab your Growth Code® Kit and start leading with clarity.
