You have a talent for what you do. But that doesn’t mean you have to be great at all the other aspects of business too – like rebranding or strategy or digital marketing. If you need a little support to move forward in those areas, let’s see how my skills and experience can add value to your brand.
Small businesses don’t always like to bring in the big guns. And that’s fine by me, I prefer a more nimble, more personal approach anyway. If you need help but aren’t entirely sure what kind or where to start, I’ll start with a completely blank page. I’ll look at the present, the future, your ideal customer expectations, and the competitive landscape. Armed with those insights we can begin to build a strategy and create a competitive advantage.
Perfect for businesses seeking a new direction.
You’re done with throwing mud at the wall and seeing what sticks. Now you know where you want to be, but you’re unsure about taking those first steps to get there. So why not sound it out with someone impartial.
We'll get to know each other with a free tissue meeting. If you think I can help you, I'll ask you to commit to a strategic consulting session. The WWS session will be tailored to your unique situation. And at the end of it, you'll have a clearer direction and actionable strategies to go forth and do great things.
I’ll share my suggestions for what you need to do, think about or change to make your brand or business more effectively aligned to who you want to sell to.
Together we’ll examine your processes or user journey to uncover any opportunities hidden within them. We'll then reverse engineer a plan of action.
Before we start there will be some homework. I'll send you a questionnaire to gain as much information as possible so we're making the most of your live session.
(Includes website review)
Session packages are available for ongoing support after your initial session is completed
Established businesses ready for the next level.
You’ve been in business a while now - so what’s next? You’ve got a website, you’ve had some success but it’s time to own your competitive edge and take things up a notch.
We'll get to know each other with in a connection call. If you think I can help you, I'll ask you to commit to a strategic consulting session. The WWS session will be tailored to your unique situation. And at the end of it, you'll have a clearer direction and actionable strategies to go forth and do great things.
Reviewing why you started, where you’re currently headed, and where you are on that journey.
Identifying your ideal customers, your whale customers, and developing a profile for each. We’ll look at a solid proposition for hitting the mark with your audiences.
We’ll look at your current systems and user journey mapping to discover the touch points we need to focus on to deliver on your brand promise.
We’ll map out your sales pipeline, identify opportunities for optimisations, and make absolutely sure you’re tracking the right numbers.
This process often identifies opportunities for up-selling or packaging services in ways that you’ve not done before. We’ll explore the potential to develop new revenue streams.
Before we start there will be some homework for you and for me. I'll send you a questionnaire to gain as much information as possible so we're making the most of your strategic planning session. This will be a four-hour session, either in person or online.
(Includes website review, competitive analysis, operations/user journey mapping)
The strategic planning sessions are intensive, with consultancy and coaching commitments I can only take on a limited number of planning sessions each quarter. Sometimes we can run these on a weekend if you need to get out of your space to do that.
Established businesses undertaking a new digital project.
You’ve got a website and it’s time for a new one or you’re looking at creating a new digital product to enhance your business.
We'll start off with a free tissue meeting where I'll dig in to find out where you are now and where you want to be. I'll then ask you to commit to a strategic planning session. The WWS session will then be tailored to your unique situation.
Understanding your business requirements and translating that into a brief for a digital agency or partner so you avoid costly mistakes.
Sourcing and selecting the best agency partner for your project, and on-boarding them to kick your project off with the best foot forward.
Looking at your ideal customers and mapping the journey we want them to go on to make sure they experience the best of your brand.
Identifying key performance indicators to track and improve your sales funnel and ensure the best return on investment.
Developing a clear, strategic content strategy to engage your customers and maximise website sales and competitive advantage.
I can also train your existing team on the basics of SEO, working with an agency and using your website. We can identify any gaps you have, and ensure those are plugged for a successful project going forward.
Before we start there will be some homework for you and for me. I'll send you a questionnaire to gain as much information as possible so we're making the most of your strategic planning session. Digital projects consultancy will vary depending on the size of your project.
(Includes brief, planning, scoping and sourcing)
If you require content strategy and ongoing project management a partnership package will be tailored to your needs. I can assist with your capacity development and project management.
